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ScreenX extends movie onto theater walls for a 270 degree panoramic experience

June 14, 2017 | Telepresence Options


Story and images by ISPR

This is The Only Theater in L.A. Where the Movie Expands Beyond the Screen

The new ScreenX technology has arrived at CGV Cinemas in Koreatown

When I sat down at the CGV Cinemas in Koreatown (621 S. Western Ave.), I was sure I was in the wrong place. I was there to see a movie in the new ScreenX format, but the theater had a normal-sized screen. I couldn't imagine how it would provide the promised 270-degree viewing area. (Yes, 270, as in way more than half of 360.) When the movie started, and nothing seemed special, l left to ask a cashier at the concession stand about the ScreenX technology. She assured me that I was in the right theater and said the picture would extend onto the walls, but it doesn't do that all the time. So, if you want to go check out the latest theater tech to hit L.A., and you're like: OK, where is my amazing transcendent futuristic movie experience? It's there. It's all around you, even when it's not.

What Is ScreenX?

ScreenX is a new kind of viewing experience that wraps the picture around much of the audience, making the movie-going experience more immersive. The multi-projection system can be installed in existing theaters, because it works by extending the movie off of the main screen and onto the theater's side walls. One of the first Hollywood movies to be converted to the new format, Pirates of the Caribbean: Dead Men Tell No Tales, is showing at CGV Cinemas in Koreatown until June 15. Only three theaters in the United States are currently equipped with ScreenX technology--the AMC Town Square 18 in Las Vegas, and the CGV Cinemas in Buena Park and Los Angeles. To get a sense of how it works, watch the [30 second] ScreenX version of the Dead Men Tell No Tales trailer [in the original article or on YouTube].

Does ScreenX Live Up to Expectations?

Not exactly. That trailer is a bit misleading, because it makes it look like the entire movie has received the ScreenX treatment, and that isn't the case. For most of the movie only the center screen is used.

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