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Embedding video into apps streamlines communications

February 7, 2017 | Telepresence Options


Story and images by TechTarget

By embedding video communications into business applications, CPaaS technology can help enterprises untangle collaboration complexities and boost user engagement.

I was in a meeting the other day when a colleague received a FaceTime request from her daughter. Video communications like this have moved from futuristic to routine, both at work and at home. However, this trend of embedding video into applications is still mostly true for the consumer world.

I am not talking about video conferencing. We don't have video conferences with support agents. I'm talking about visual interactions using apps, websites and even devices. Unfortunately, the business world still thinks video is for executives.

Amazon surprised the world in 2013 when it introduced Mayday on its Kindle. In this case, a low-cost consumer gadget differentiated itself with high-quality, video-enabled support. But that approach of embedding video is still rare.

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