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Shiseido app TeleBeauty applies virtual makeup for videoconferencing women

October 13, 2016 | Telepresence Options


Story and images by Japan Trends

Have a meeting online but no time to do your makeup? No problem with this technology.

Telecommuting has yet to catch on in Japan, where logging long hours at the office by your physical presence, regardless of your work efficiency, is still required at many corporations.

Shiseido is trying help Japan change its work ethic and make life easier for female teleworkers through a new cosmetic technology called TeleBeauty.

TeleBeauty can apply virtual makeup to teleworkers' faces during a live video conference.

The app scans your face and then adjusts the color of the image to match the tone of the user's skin. It can also blur out pores and blemishes, and even apply rouge and lipstick.

There is a choice of four different makeup patterns (natural, trend, cool or feminine), and skin complexion and color can be adjusted.

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