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RingCentral Hires Avaya, ShoreTel Vets, Debuts New Room Conferencing Service

June 11, 2016 | Telepresence Options


Story and images by Channel Partners Online

RingCentral is targeting enterprise growth by launching new room video-conferencing services, expanding into new countries and hiring veteran industry talent.

RingCentral Rooms is a cloud-based video conferencing service aimed at taking on legacy hardware competitors like Cisco. It is compatible with off-the-shelf room cameras and is used with a visual app on an iPad. RingCentral Room Connector, available in July, enables any legacy room conferencing system to connect to other RingCentral Rooms or RingCentral Meetings participants on desktop or mobile devices.

Zane Long, the company's vice president of channel sales, tells Channel Partners that RingCentral Rooms will disrupt the market.

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