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Let's Do Video's InfoComm 2016 Wrap-Up

June 20, 2016 | Thomas Kayser


Story and images by David Maldow / Let'e Do Video

Let's Do Video is pleased to bring you our coverage of InfoComm 2016 in Las Vegas, Nevada. InfoComm is often considered a must for anyone involved in North American AV and it's easy to see why. This year's show had a record number of exhibitors showing off all the latest technologies and attendees showed up in big numbers to see them. This year, 38,883 people attended InfoComm to receive training, see industry thought leaders, learn about the latest trends, and play with the newest gadgets - including me. Below are some of my big takeaways from this year's exciting show.

Keynotes and Sessions



The opening ceremony was in a packed room and started out by honoring this year's award winners. Afterwards, Stephen J. Dubner, the co-author of the Freakonomics books, took the stage for this year's keynote. The presentation was engaging and entertaining, but left many attendees scratching their heads wondering how it applies in any way to the AV industry. It may not have been obvious, but I do think there were lessons to be learned. For example, Stephen's first story was about gathering analytics and changing behavior in a hospital setting.

Stephen discussed how doctors need to sanitize their hands between visiting every patient to avoid spreading germs. When the doctors are surveyed, they self-report very high levels of compliance. However, when the nurses were tasked with reporting on the doctors, the numbers didn't look so good. One of the biggest issues in AV is ensuring high levels of adoption to achieve ROI through productivity. So lesson #1, we need to take a good look at how we gather our analytics to make sure our adoption numbers are valid.

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