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Lifesize CEO talks life after Logitech

January 19, 2016 | Telepresence Options


Story and images by Jack Gilbert / CRN

Craig Malloy says spin-off from Logitech will help it take on videoconferencing market and partners can cash in on new cloud-based model

Reinventing a company's product portfolio and spinning off from its parent company is a process that any tech vendor would find daunting.

On 14 January US videoconferencing vendor Lifesize, which recently switched to a cloud-based product suite, completed its separation from Logitech. But CEO Craig Malloy (pictured) told CRN the newly independent company is rejuvenated and its partners can benefit from a "more sustainable" business model.

Founded in 2003, Lifesize began life as an on-premise video collaboration player, but Malloy said the company began to notice the "market starting to fall away underneath our feet", with the advent of the cloud service model.

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