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Collaborative Age Forum and Exposition Forges Partnership with the Association of Strategic Alliance Professionals

March 24, 2015 | Telepresence Options


Announced at the 2015 ASAP Global Alliance Summit, this alliance with the world's leading partnering and alliance management association will enrich Collaborative Age conference programming and create new business and learning opportunities for ASAP members

Collaborative Age Forum and Expo, the world's first large-scale event exclusively focused on the managerial science and enabling technologies of collaboration, today announced a marketing and event partnership with The Association of Strategic Alliance Professionals (ASAP), the world's leading professional association dedicated to the practice of partnering and alliance management. As part of the agreement, Collaborative Age is an exhibitor in the Alliance Management Resource Center at the 2015 ASAP Global Alliance Summit, held March 2-5 at the Hyatt Regency in Orlando.

Collaborative Age and ASAP agreed to cross-promote attendance at each organization's events and bring together the expanding business disciplines of collaboration and alliance management. ASAP members will receive discounts and other benefits for attendance at Collaborative Age Forum and Expo, to be held Nov. 2-4, 2015, at Atlanta's Cobb Galleria Centre. ASAP's CEO also will be a featured presenter at Collaborative Age Forum.

"ASAP is thrilled to be part of Collaborative Age Forum and Expo," said Michael Leonetti, ASAP president and CEO. "There is a world of synergistic opportunities that can be explored. Partnering and alliance management lie at the heart of business collaboration today, and the knowledge and skills that ASAP provides its members will be of broad benefit to Collaborative Age attendees and exhibitors. We see a bright future in this partnership."

"Collaboration is exploding across all business sectors. ASAP has developed a rich skill set that connects the dots between alliance management and related forms of collaboration across organizations," said John W. DeWitt, Collaborative Age's CEO and editor in chief. Collaborative Age's parent company, JW DeWitt Business Communications, has published Strategic Alliance Magazine on behalf of ASAP since 2011. "We envision this partnership as a huge win-win for both organizations, building on an already long and successful business relationship. ASAP has led the world in the development of partnering and collaboration as a robust management discipline that is essential to success in the 21st Century."

In addition to ASAP, other Collaborative Age Founding Partners include Smart Technologies, Herman Miller, InGate Systems, Infinite Conferencing, Mavenlink, The Rhythm of Business, SSP Blue, and Alliancesphere.

"Smart Technologies is tremendously excited about becoming a part of Collaborative Age," said Jeff Lowe, chief marketing officer at SMART Technologies. "Collaboration is the management skill of the 21st Century and they get collaboration with a big C!"

Raymond Grainger, CEO of Mavenlink, added, "In today's digital business environment, improving collaboration is one of the most strategic ways to streamline business processes and increase profitability. Collaborative Age Expo is an ideal forum for sharing insights and information."

About Collaborative Age Forum and Exposition 2015

Debuting this year at the Cobb Galleria Center, Atlanta, Ga., USA November 2-4, 2015, Collaborative Age Forum and Expo is the world's first large-scale conference and trade show dedicated the management science and enabling technologies of collaboration across sectors, industries, and geographies. It will offer a wealth of networking opportunities, plus a conference program featuring the world's leading experts and practitioners in collaborative business. For more information on exhibiting, attending, or sponsoring, including special programs and early bird registration discounts, visit

About the 2015 ASAP Global Alliance Summit

Held this year on March 2-5 at Hyatt Regency Orlando, the annual ASAP Global Alliance Summit is the world's largest gathering of alliance, partnering, and business collaboration professionals. For more information or to register for this year's summit, visit

About ASAP

The Association of Strategic Alliance Professionals (ASAP) is the only professional association dedicated to elevating and promoting the profession of alliance management and partnerships. Founded in 1998, the organization provides professional development, networking and resources for cultivating the skills and toolsets needed to manage successful business partnerships. ASAP's professional certifications include the Certificate of Achievement-Alliance Management (CA-AM) and Certified Strategic Alliance Professional (CSAP). Active global members include AbbVie, Astellas, AstraZeneca, Capgemini, Cisco, Citrix, Covance, Dell, Eli Lilly and Company, IBM, the Janssen Pharmaceutical Companies, KPMG, Merck, Microsoft, Mission Pharmacal, NetApp, Novartis, Sanofi, SAS, Schneider Electric, Takeda, Verizon, VMware, The Warren Company, and Xerox. A complete list of global members is available at

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