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Video Gets Vertical

February 20, 2015 | Telepresence Options


Story and images by Beth Schultz / No Jitter

Enterprise video isn't only about conferencing any longer.

If you've been looking at enterprise video from a horizontal perspective, then perhaps you ought to shift your view 90 degrees and start thinking vertically.

Enterprise decision points around video historically have been about two distinct cross-company applications: video conferencing and UC integration. While these continue to have a place in the enterprise, increasingly the discussion needs to be about how to enhance a business process with video, said Andrew Davis, senior partner and analyst at Wainhouse Research. "And when we talk about workflow, we're not looking at video horizontally any longer," Andrew told me. "Now it's really about going vertical."

Just What the Doctor Ordered
Jane Vandermate, vice president of marketing at Vidyo, a video collaboration company, gave a perfect example of vertical video in her recent No Jitter podcast interview with Guy Clinch (read our post and tune in to the podcast). Medical facilities now have the ability to deliver live, interactive video sessions to patient bedsides via the VidyoWorks platform integrated into a GetWellNetwork bedside system traditionally used for entertainment. With the Vidyo integration, patients will now be able to do things like video chat with family and friends, as was the case for one of the recent Ebola recoveries. They can also get virtual checkups from their doctors, or set up a video conference with the nursing station.

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