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Highfive Launches and Seeks the Road Not Taken

October 16, 2014 | Telepresence Options


Story and images by Andrew Davis / No Jitter

A startup is pushing high-quality video and audio on easy-to-use hardware linked to a dedicated service--sold direct, rather than through video reseller channels.


Highfive came out of stealth mode earlier this month with one of the slickest room video conferencing systems we've seen in a long time. The product photo above gives you some sense of its industrial design, but the real story is how the company has integrated product + price + positioning + GoToMarket in a way unlike others who have been in this market.

Before getting into the interesting subtleties, here are some basics on Highfive:

1) The product is a complete videoconferencing system that needs only power, network, and an HDMI connection to a monitor. It sits easily on top of a flat panel display. It comes in a very "Apple-like" professional packaging. The HD camera is fixed focal length, but wide angle (120 degrees)--ideal for small conference rooms. The unit has four embedded microphones and an audio DSP that provide exceptional audio quality that you would usually associate with table-top microphones only. Screen sharing is supported as well (wireless).

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