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The Cart, the Horse, and Google's Business Communications Services

August 1, 2014 | Telepresence Options


Story and images by Brian Riggs / No Jitter

They're not there yet, but at some point in the not so distant future may be able to boast a full and well-integrated set of communications services for business buyers.

Since the beginning of this year Google has been putting its business communications house in order. That house clearly needs some additional renovation and decoration, but it's in a much more presentable state than it ever has been before.

In typical Google fashion, this has been taking place in a series of announcements that on the surface don't always seem to have much to do with one another. So let's take a look at each and try to divine what the company has accomplished and what impact it's likely to have on buyers of business communications systems and services.

It all started back in February when, completely out of left field, Google decided that its next move into business communications would be not so much a new or enhanced service but rather a video conferencing system, namely Chromebox for Meetings.

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