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K&L 'Genesis' Immersion-machine Offers a Reality-bending Ride

July 1, 2014 | Howard Lichtman

Kite & Lightning's Genesis.jpg

Kite & Lightning co-founders, Cory Strassburger (left) and Ikrima Elhassan (right)

Story and Images by Ben Lang/Road to VR Blog

When the Kite & Lightning developers told me they had something to show me that couldn't physically be demonstrated anywhere else, I was intrigued. Little did I know, upon arriving at their office, that I would be stepping into a contraption that's been presumed to be a torture device, a jungle gym, and yes, even a "sex machine."

Kite & Lightning is a creative development studio co-founded by Cory Strassburger, a two-time Emmy award winning visual artist, and Ikrima Elhassan, a visual effects technical artist who's held research positions at the University of Texas, Intel, and Nvidia. The studio specializes in high tech and interactive content, with experience in the realm of augmented reality, and more recently, virtual reality. Kite & Lightning is responsible for some of the most visually impressive Oculus Rift demos to date, including K&L Station, The Cave, and most recently, the one-of-a-kind Senza Peso.

Reverend Kyle and I swung by the Kite & Lightning office while we were out in LA earlier this month. We were greeted at the door by Elhassan who showed us to the office. As we rounded the corner, we came in view of the machine we were about to step into.

Entering the office, the machine--called 'Genesis'--takes up the majority of the space. Strassburger told us that passerbys in the office have guessed what the device might be--most frequently, some sort of torture chamber, and occasionally, some kinky sex device. I tweeted a teaser from the office calling it 'Jungle Gym Sim 2014.'

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