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Video conferencing: Beyond the boardroom

May 12, 2014 | Telepresence Options

video conferencing_tablet

Story and images by Sudhir Chowdhary / The Financial Express

Today's video conferencing extends beyond the walls of the conference room. Enterprises can use it on desktops, laptops, tablets and mobile devices. Some Indian firms are seeing the value of video collaboration beyond simple travel savings, to include reducing time-to-market, increasing customer service, and streamlining decision making.

Video conferencing is evolving rapidly--how it's used, where it's used, by whom and for what--and its use as an enterprise productivity tool is also growing rapidly. A recent adopter is India's leading pharmaceuticals company Dr Reddy's Laboratories, which attributes secure video collaboration as fundamental in uniting its employees for consultation and speedy decision-making across time zones, not to mention the key role played by it in reducing the time and cost of frequent travel.

Few months back, the Hyderabad-based drug company had deployed video collaboration solutions from Polycom, to enable executives and employees across two major corporate offices in Hyderabad and Bridgewater, New Jersey, USA to collaborate face-to-face via secure, high-definition video. The two locations have been fitted with document cameras to display samples of drugs and generics for real-time inspections with FDA officials, product reviews with co-workers, and sample showcases for buyers. The company's smaller offices, manufacturing units, and research and development facilities dispersed across the globe have also benefited from the rollout of the video collaboration solutions.

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