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To reach 800 million voters, India candidate Modi campaigned as a hologram

May 13, 2014 | Telepresence Options


Story and images by DJ Pangburn / Motherboard

Indian prime minister hopeful Narendra Modi is both real and a hologram. Over the course of his campaign, according to The Independent, Modi has appeared in holographic form before audiences at some 900 rallies. When it's all said and done, Modi will have made over 1,000 holographic appearances before Indian voters.

On May 6th, for instance, Modi's holographic doppelgangers appeared at 100 3D Bharat Vijay rallies, organized by his political party, Bharatiya Janta Party (BJP), and Citizens for Accountable Governance (CAG). Modi will appear again as a hologram on May 9th as part of last electoral push before Indians head to the polls.

The holographic avatars allow Modi to give a speech in one location, and appear "live" at hundreds of rallies across India. "Each location [features] a technical setup capable of erecting 40x40x35-feet projection cubes of Modi delivering his speech live from one of the locations," the Times of India reported. "A projector is placed high above the stage to stream visuals to the stage floor, which is then reflected on the stage background. This background is made of a special, almost transparent material that provides a 3D illusion."

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