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How videoconferencing can help redefine your marketing strategy

December 3, 2013 | Telepresence Options


Story and images by Megan Lueders / Biz Journals

Laura McLellan, research vice president at Gartner Inc., has predicted that by 2017, a company's chief marketing officer will spend more on IT than the chief information officer.

Indeed, marketers are starting to take the lead in technology purchases. One of the transformative technologies marketers are pursuing is video conferencing. Video touches almost every part of business communications, helping to make marketers more important than ever in the hierarchy of a corporate management team.

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