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With a simple cloud solution, Blue Jeans takes on video conferencing giants

October 24, 2013 | Telepresence Options


Story and images by Nandagopal Rajan / Business Today

Soon after I contacted Blue Jeans Network for a Skype interview with its CEO Krish Ramakrishnan, I was sent a link for the video conference. And on the day of the interview it took me all of a minute to use the link to enter the video conference with Ramakrishnan, his chief commercial officer Stu Aaron and his PR representative. While Ramakrishnan and Aaron were using a Polycom system in their Silicon Valley office, the PR person and I were on laptops logging in through Skype or directly using the browser.�

This simple cloud-based solution that plugs the gaps in video conference systems across the globe is what makes Blue Jeans one of the hottest tech start-ups of recent times.

"The idea was to make video conferencing easy and accessible from any part of the world. When we looked at why this was not happening even after 50 years of investment in video conferencing, we found three pain points. Firstly, there was a lack of inter-operability between different systems. Second, ease-of-use was practically non-existent - even IT people struggled to set up conferences. Finally, the facility was limited to internal conversations," says Ramakrishnan.

He set up Blue Jeans along with Alagu Periyannan in 2009.� Since they launched services in 2011, the company has seen a high success rate. "When we set out with Blue Jeans, our idea was to convert the audio conference market. Every year there are about 200 billion video conferencing minutes (compared to 100 million audio conference minutes). Now, we process over 100 million of those video conferencing minutes, about half the market," says Aaron.�

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