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Interview: Interoute's Mark Lewis on challenges video conferencing faces and how cloud impacts communication

July 2, 2013 | Telepresence Options

videoconferencing Interoute

Story and Images by Desire Athow / ITProPortal

We catch up with Mark Lewis, VP of Communication and Connectivity Product Solutions for telecommunications specialist Interoute to discuss about the state of the video conferencing market, the company's new SmartPoint product, challenges high on the CIO agenda and the next big thing in Enterprise.

Why do you think the market for video conferencing solutions is on the rise?

It's no secret that enterprise budgets across Europe are still tight, leading management to look for cost savings. The rapid adoption of video conferencing is also being sped up by devices equipped with cameras. These are becoming ubiquitous, cheap and integrated into IT infrastructure - driven by the consumerisation of IT and BYOD. Smartphones, tablets and laptops with built in webcams have led people to look for solutions that let them use the now familiar video capability, in a secure business environment. With solutions on the market that facilitate seamless integration of voice, video, messaging and content sharing across mobile devices, desktops and video conferencing rooms, the market will continue to grow at pace.�

What challenges can video conferencing solutions still present?

Deploying enterprise video conferencing involves a certain level of complexity, making it a potentially expensive up-front investment. Installations require time and resources for everything - right from understanding the available technology and creating usage projections, through to working out which components go together and implementing the intricate installations. The reality of 21st�century business is that the complexity is rapidly increasing. Some people will be dialling in from a mobile at an airport, some from their laptop at home, a group from a video unit in a meeting room and finally some others from another vendor system in another company location. The opportunity for providers is to reduce the complexity and integrate private and public networks in a secure and affordable way.

Why is Interoute SmartPoint being brought to market now?

The consumerisation of IT and mature products have driven a growing shift in the market from a heavy technology emphasis to "plug and play" solutions that require minimal set-up and little assistance from experts to install. SmartPoint allows the installation to be taken care of by facilities managers rather than AV specialists. That's why we feel now is the right time to bring Interoute SmartPoint to market. We can reduce the cost and complexity involved in deploying enterprise video conferencing by integrating all of the key elements into one ready-to-use solution. Combined with the lower cost, every meeting room could potentially be a video room.

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