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APIs optimise video conferencing

July 3, 2013 | Telepresence Options

video conferencing

Story and Images by IT Web

Today's working environment is more mobile than ever, with workspaces moving away from traditional bricks and mortar environments to a workforce that is always 'on the go'.

According to David Sales, head of product management at Kathea, this trend presents challenges to organisations. "Users expect technology and communication to be available on demand in an easy-to-use, efficient and reliable manner. Furthermore, they require access from any device, including notebooks/ultrabooks, smartphones and tablets, and do not want to wait for the IT department to set this up," he says.

Typically, establishing this flexibility for video collaboration (VC) involves complex third-party integrations, but this is changing, says Sales. "With the introduction of application programming interfaces (APIs) onto VC platforms, customisation and integration is simplified, enabling organisations to tailor their VC solutions to meet the unique needs of their organisation and employees."

Employees need to be able to use technology as and when they want it, without restrictions, notes Sales. "APIs, now included on open-integration-based VC platforms, can be leveraged to develop custom applications and integrate the necessary services into the VC network, allowing this on-demand access to be made possible, among other benefits."

Sales describes traditional VC and collaboration tools as "an island", but open APIs change this by providing a gateway that facilitates application development, allowing organisations to create custom applications that integrate with a variety of third-party solutions and platforms.

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