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Google calls for fast adoption of VP9 video compression

May 17, 2013 | Telepresence Options

Google Video search

Story and Images by Anujeet Majumdar / tech2

Google has nearly completed its work on its VP9 video technology and is keen on seeing its application being picked up quickly. At its Google I/O conference on Wednesday, company employees spoke about the technology being a higher-quality alternative to the dominant video codec, H.264.

According to the company, the move to VP9, which is now available in testing on both Chrome and YouTube, will help save user bandwidth costs. While the VP9 specification will be finalised by June 17, developers can now access the same through Chrome's about:flags mechanism and access YouTube's VP9 channel.�

Apart from the cost saving benefits of VP9, an additional feature that can become its main USP is the lack of royalty payments. Google defended this decision by stating that it wanted to facilitate the video projects that start-ups, programmers, schools and others may want to launch.�

There are a few problems with this announcement, though. The first problem is that Google is trying to do too much, too fast.� Web browsers on a software level can be updated quickly. However, it takes a lot longer for hardware to come up with the needed support and chips so as to decode the videos without killing the battery life. With the VP8 - around in the market for the last three years - still proving a task to decode for most of the industry, the VP9 may prove more of burden than a blessing.

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