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Polycom CloudAXIS: Extending video outside of the enterprise

April 26, 2013 | Telepresence Options

polycom realpresence

Story and Images by Gina Narcisi / Search Unified Communications

As enterprisers become more distributed, video conferencing is enabling real-time employee collaboration. But businesses don't make their money solely with internal communication.

Business-to-business�(B2B) and�business-to-consumer�(B2C) communications can be just as crucial to many enterprises as internal communication and collaboration. Unfortunately, not every company and individual uses compatible video conferencing platforms.

San Jose, Calif.-based Polycom recently announced the availability of Polycom CloudAXIS, a software extension of its RealPresence platform for business video conferencing and collaboration. The software enables B2B and B2C video conferencing sessions by allowing Polycom users to include participants on other video conferencing platforms into a Polycom video conferencing session.

Polycom CloudAXIS: Making business video conferencing more ubiquitous

With new technologies like�WebRTC�enabling quick and easy browser-based video conferencing, users expect simplified, on-the-fly video conferencing capabilities in the workplace. Vendors should enable connections across their proprietary platforms.

"Users need to be able to communicate with people outside, as well as inside, their company quickly and easily," said Henry Dewing, principal analyst at Cambridge, Mass.-based Forrester Research Inc.

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