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Back Bay slated for a new Bank of America 'flagship' branch

April 10, 2013 | Telepresence Options

bank of america building
Story and Images by Todd Wallack / The Boston Globe

Bank of America says it plans to unveil at least a dozen "flagship" branches across the country -- including a massive new 12,000-square-foot office in the Back Bay -- that will offer customers more space, more specialized bankers and �financial advisers, and the latest gadgets.

The supersized branches, scheduled to be rolled out over the next two years, will feature employees patrolling the lobby with tablet computers -- so they can help customers with routine transactions, such as resetting an ATM PIN or checking the status of a deposit, so they don't have to wait in line for a teller.

The flagship banking centers will include �videoconference screens, so customers can talk to their favorite banker or financial adviser -- even if they are located elsewhere. In addition, the branches will also feature a "power bar" where customers can plug in their laptop or tablet to do their banking while digital signs display stock quotes, pictures of branch staff, and the latest product promotions.

"We'll bring everything Bank of America can do to that banking center," said Dean Athanasia, president of the bank's preferred and small business banking segments.

The bank opened its first flagship branch in June in Charlotte, N.C., where it is based.

Bank of America is reinventing its branches at the same time that other banks are experimenting with branches -- even as more customers conduct business online and at �ATMs. Next week,�TD Bank is opening a new cube-shaped branchin Miami inspired by Apple's landmark computer store in New York.

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