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Can Next-Generation Video Conferencing Change The Way We Communicate?

March 5, 2013 | Howard Lichtman

Story: David Lavenda / Fast Company

If you are like most business people, you probably spend a lot of hours in conference calls. Personally, I spend between 6-10 hours every week on these calls. That's approximately 400 hours a year. Four hundred hours, 50 work days a year...that's two and a half work months. That is an absolutely staggering amount of time.

And how effective are these two and a half months of conference phone time?

Here is the typical dynamic of those calls. The meeting organizer spends a lot of the time talking, and the people in the meeting room with the organizer are highly engaged. The folks dialing in are much less attentive and often, they don't participate at all. Does the following exchange sound familiar?

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