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Polycom Unveils Services to Spur Adoption of Video Conferencing

September 11, 2012 | Telepresence Options
polycom logo.jpgThe new services will enable businesses to sell the idea of video collaboration to their employees, and to gauge how the technology is being embraced.

By: Jeffrey Burt,

Polycom officials are rolling out services designed to make it easier for businesses to adopt and deploy video collaboration solutions based on the vendor's RealPresence video conferencing platform.

Polycom's Adoption Services are designed to help businesses adopt the video technologies, encourage employees to embrace them and then track how employees are using the solutions and how much money the companies are saving by deploying them.

The highly competitive video conferencing space is led by established players like Cisco Systems and Polycom, but a growing number of smaller businesses, such as Vidyo, are seeing revenue increase as they position themselves as cost-effective--and software-only--alternatives to their larger brethren. Businesses see video collaboration as a way of increasing employee productivity at a time when more workers are going mobile. At the same time, it enables businesses to reduce their spending on travel.

However, like other segments in the IT industry, the video conferencing space is being impacted by the uncertain global economy and reduced technology spending in the public sector, according to IDC analysts. In August, IDC said that video conferencing revenue fell 10 percent in the second quarter from the same period in 2011, to $564 million.

Polycom officials are looking to make it easier for businesses to adopt video collaboration technology. The vendor's new services, announced Sept. 6, will help businesses more easily deploy and manage their video environments, and ensure that employees will leverage the solutions, they said.

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