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'Edible Cinema' features corresponding foods to heighten sensory experience of film

May 14, 2012 | Hogan Keyser
sensory_cinema.jpgThis Sunday Bombay Sapphire Presents the Edible Cinema

May 11, 2012 via ISPR
-- Wow! we've had Secret Cinema, scratch and sniff cinema, film scores re-imagined by DJs and musicians. But as yet, no-one has truly enhanced a cinematic experience with food... until now! On Sunday 13 May, the Electric Cinema in Portobello Road and Bombay Sapphire Gin are proud to present 'Edible Cinema'; a collaboration between the team at Soho House, renowned experience organiser Polly Betton, experimental food designer Andrew Stellitano and Bombay Sapphire's brand ambassador Sam Carter.

The concept is simple: the audience are given a series of numbered 'packages' before the start of the film which contain food and Bombay Sapphire specially created tasters. At specific points during the film large placards with corresponding numbers will be shown to the audience instructing them to consume the contents of the packages.

On arrival, guests will also be given a special Bombay Sapphire 'Bombay Buck' cocktail inspired by the film. A refreshing long cocktail combining Bombay Sapphire gin, fresh lemon juice and elderflower cordial, topped with ginger ale and garnished with a lemon wedge - the perfect balance between sweetness, sourness, and the effervescenting effect of ginger ale.

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