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Why You Should Be Bullish On Cisco

April 11, 2012 | Hogan Keyser
cisco_logo.jpgApril 10, 2012 by Mel Daris via -- Cisco (CSCO) has been one of those companies that holds so much promise and yet so much risk and depending how you look at it can be one to avoid or a rising star. The last the last time I took a look at Cisco, in January of this year, I could not bring myself to find anything to like about it from an investment perspective, but as I delved deeper it become a better and better investment proposition. Since then its stock price has risen by 14% in value and I believe that its upward trajectory will continue and in this article I will explain why.

I am certain that we all know Cisco designs, manufactures, and sells internet protocol-based networking and other communication and information technology products worldwide. It is a company that has been with us for some time and is the largest participant in the networking and communications devices industry with a market cap of $109 billion.

The company delivered some solid financial results for the second quarter 2012 with revenue up by 2.4% to $11.5 billion and net income up by an impressive 23% to $2 billion. For this period its balance sheet strengthened with an 80% rise in cash and cash equivalents to $8.6 billion and long-term debt remaining steady at $16.3 billion. Overall these are quite impressive results considering the current economic environment, which is seeing many businesses engage in significant cost cutting in IT and networking, to maintain margins. As Cisco's CEO John Chambers stated; "for the second quarter 2012 Cisco delivered record revenue and earnings per share."

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