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Chins are the new boobs: Numbers of 'chinplants' explode as career women want to look good for video conferencing

April 17, 2012 | Hogan Keyser
  • 20,680 chin augmentations carried out in the U.S. in 2011
  • Procedure grew more than breast augmentation, Botox and liposuction combined
  • 'On video chat technology, they may notice that their jawline is not as sharp as they want it to be,' says Dr Malcolm Roth

April 16, 2012 by Sadie Whitelocks via
-- Chins are the new boobs according to latest plastic surgery figures.

Chin implants - coined 'chinplants' - are becoming the fastest growing cosmetic surgery trend, according to statistics released by the American Society of Plastic Surgeons (ASPS) and grew more than breast augmentation, Botox and liposuction combined in 2011.

Experts suggest the trend has been prompted by increased use of video conferencing in the workplace which causes employees to focus on their facial appearance.

chins_are_the_new_boobs.jpgGrowing trend: This patient underwent a chin implant, rhinoplasty, and neck liposuction to change the shape of her face - pictures courtesy of Dr. Sherman, a plastic surgeon based in San Diego

Overall more than 20,000 procedures were carried out in the U.S. in 2011, the largest increase was seen in patients aged 40 plus, but their was also a sharp rise in patients in their twenties.

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