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Bloomingdale's virtual reality windows let shoppers try on shades without wearing them

April 20, 2012 | Hogan Keyser
BloomingdalesSunglassesWindow.jpgSystem gives a screen test on how you'll look with the latest designer eyewear

Thursday, April 19, 2012 by Gina Salamone / New York Daily News via ISPR
-- Window shopping is taking on a new meaning at Bloomingdale's.

As they get ready for summer, busy New Yorkers now can try on sunglasses without stepping inside the store.

Virtual-reality technology projects designer shades onto shoppers who simply stand in front of the Lexington Ave. windows.

"That's really cool and fun," says Julia Snowden, a 26-year-old singer from Long Island. "It's a little tricky at first, and a little weird with people walking by, but it's neat."

Snowden tried out the technology in the Marc Jacobs window during a test run before Thursday's launch.

A cabbie caught at a red light looked on, laughing.

"That's pretty good actually," he shouted out the window.

There are six interactive windows in place through May 7, each showing four women's frames by a different designer. Other brands include Gucci, Fendi, Miu Miu, Prada and Roberto Cavalli.

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