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With augmented reality, Wallit app assigns virtual walls to physical places

March 27, 2012 | Hogan Keyser
wallit.jpgWith Augmented Reality, Wallit App Assigns Virtual Walls to Physical Places

March 06, 2012 by Sam Laird via ISPR -- "People have wanted to leave their mark since the beginning of humanity," says Veysel Berk, creator of the mobile app Wallit. "Now they are going to be able to do that digitally using their smartphones."

Released Tuesday for iPhone and iTouch, Wallit is hailed by Berk as the world's first "social augmented reality app." Like Facebook, it enables you to interact with your friends. Like Twitter, it only lets you write in short 140-character bursts. Like Foursquare, its digital benefits are based on where you go in the real world. But Wallit combines these features -- and more -- in an entirely new way.

The app is essentially a virtual wall for physical locations. Here's how it works:

You go somewhere, for example a stadium or the Golden Gate Bridge. You view the the place through your smartphone camera screen, as if taking a photo. But with Wallit, a digital augmented reality-powered wall appears on the screen next to the landmark to show posts, photos, videos and other "marks" by people there at the same time or before you (see concept shot, above). Then you can add your own mark to the wall for others to see.

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