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Vidyo to offer white-label video chat app exchange

June 21, 2011 | William Zimmerman

Vidyo has seemingly been on a roll lately: The 
startup got a lot of attention last week for its Vidyo Panorama product, which gives enterprises a cheaper way to offer video conferencing without having to install huge and expensive telepresence rooms. But its enterprise-facing offering is only one part of the story: With a set of APIs for unified communications and multiplatform video chat, Vidyo is also enabling third parties to build their own video conferencing applications.

The white labeling of Vidyo's technology is nothing new: after all, it provides the secret sauce behind Google's video chat service. And it's working with other companies, like Ricoh, to extend its unified communications reach beyond just its own hardware-based solutions. It also powers the recently announced FuzeBox telepresence solution, which seeks to create interoperability between different video conferencing vendors and platforms.

Vidyo hopes to go even further in the near future, by enabling its customers and partners to build third-party apps based on its technology, which can then be shared and implemented by others. In a phone conversation, Vidyo CMO Ashish Gupta said the startup was working on an application portal program that would enable white label service providers to develop and reuse code created by other service providers.

Because Vidyo's technology is cloud-based and works with multiple platforms, it gives partners flexibility to more easily reach users on devices that they otherwise would have had to otherwise spend expensive resources developing for. While several Vidyo customers fall under the traditional telepresence customer bracket, several more are service providers that have built Vidyo-enabled conferencing services on top of their legacy business.

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