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Telepresence Return on Investment in 15 Months: Study says

June 16, 2010 | Chris Payatagool
telepresence_universal.jpgBy: Alice Straight TMCnet Web editor

A study conducted by Verdantix, an analyst research firm, found that companies who purchase telepresence systems achieve their return on investment in 15 month and U.S. and U.K. businesses will save a total of $19 billion by 2020 by using telepresence to replace travel.

Fifteen Global 500 firms were interviewed for the study, sponsored by AT&T (News - Alert) and the Carbon Disclosure Project, and asked about how much travel was being replaced by telepresence meetings. Verdantix then created a model which took into account the cost of owning a telepresence system along with the benefits of reduced travel costs and increased productivity.

The model assumed a company had four telepresence rooms.

On average the company found that 874 trips could be avoided, and that U.S. companies alone could save 4.6 million metric tons of CO2 emissions by 2020.

The overall economic impact -- $15 billion in the U.S. by 2020 and $4 billion in the U.K. -- is also significant.

The study comes as a number of companies are making a significant push to make videoconferencing in general and telepresence in particular more widely deployable while driving down costs of deployment and promoting interoperability, both between telepresence systems from different manufacturers and between newer telepresence and older videoconferencing systems.

Alice Straight is a TMCnet editor. To read more of her articles, please visit her columnist page.

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