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Telepresence Options Magazine

Solution Snapshot: MASERGY's Business-to-Broadcast Exchange Connects Videoconferencing Endpoints to Television Networks at a Moment's Notice

masergysnapshot.jpgMASERGY's Business-to-Broadcast (B2BC) Exchange gives enterprises the power to easily and seamlessly transform their Telepresence/HD video rooms into broadcast insert studios that can be instantly and broadly accessible by any television network or program. This simplifies getting a company's spokespersons and brand ambassadors on the right television programs at the right time with the right message.
The result--no media opportunities missed, and all messages communicated.
The service requires a  high definition telepresence and/or videoconferencing end-point at your location and a telecommunications circuit from MASERGY.  Once subscribed MASERGY routes the video traffic to an advanced media switching center where it is decoded and delivered to the world's leading television networks including: CNBC, Bloomberg, CNN, BBC, Fox, CBS/ABC/NBC and hundreds of others 24/7

Key Features

  • Guaranteed 100% network QoS, delivered through a private, fully secured global IP network
  • Ultra-low latency from anywhere in the world
  • Seamless interfaces with leading HD media switching centers

Key Benefits

  • Leverages existing investment in standards-based Telepresence/HD video conferencing systems
  • Enables full HD-quality transmission to any broadcast production studio
  • Capitalize on media appearance opportunities on short notice


Chris Carr - Director of Video Markets at MASERGY
(703) 846-0498 or ccarr(at)

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Cost-effective immersive conferencing that your users will love!

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