Enterprises can simplify getting their company's spokesperson on the right television programs at the right time with the right message
- Guaranteed 100% network QoS, delivered through a secure global MPLS network
- Ultra-low latency from anywhere in the world
- Seamless interfaces with leading HD media switching centers
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- For many enterprises, television appearances by key personnel are a critical part of their brand management, brand enhancement and public relations strategies.
- The value of better message control in crisis communication situations, especially in our 24/7 news cycle world, cannot be denied.
- That's why Masergy designed Business to Broadcast (B2BC) Exchange to instantly turn an enterprise company's conference room into a television studio.
- Masergy B2BC Exchange gives enterprises the power to easily and seamlessly transform their Telepresence and HD video rooms into insert studios that can be instantly and broadly accessible by any television network or program. Now a company can leverage existing investments in their existing video conferencing systems to enable full HD-quality transmission to any broadcast production studio.
- This simplifies getting a company's spokespersons and brand ambassadors on the right television programs at the right time with the right message.
With Masergy B2BC Exchange, a company will never miss another opportunity to offer their CFO to a national cable TV producer for a live hit before the closing bell due to physical travel, pre-scheduling and cost constraints.
The result - no media opportunities missed, and all messages communicated.
- Capitalize on media appearance opportunities on short notice with Masergy Business to Broadcast Exchange.
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