Ideas have a DNA

Think about it. Ideas characterise and define an organisation’s thinking processes. Ideas are nurtured and cultivated to become the next big thing for astute entities to farm, formulate, and rapidly factor into their operations.

We believe that innovation is one strand of an idea’s double helix. Collaboration is the other. Innovation gives birth to new thinking processes. Collaboration fuses these processes into ideas that have the power to upgrade not just an organization’s operations but its culture, its ethos. Thus innovation and collaboration are equally responsible for the existence of ideas

We develop solutions that enable idea generation

Fluid idea generation can be enabled by technologies that accompany interactions between stakeholders in organisations. Integrating such technologies with natural human interactions will help organisational units coalesce individual ideas into collective frameworks.

These technologies carry their own set of problems, primarily the inevitable prioritisation of compatibility over collaboration; infrastructure over innovation. We address these particular issues by disrupting the IT architecture of organisations that utilise these technologies in its spaces. By doing so, we shift people from passive recipients in a monologue of data, to active participants in a dialog of information to spur idea generation.