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Finally: An augmented reality app that injects the internet into real life

August 24, 2017 | Telepresence Options

Mirage-app.jpg

Story and images by ISPR

When Ryan Staake and Patrick Piemonte first worked together, they helped you get around: Both were interface designers at Apple, with Piemonte working specifically on the iPhone's map technology. Now, nearly a decade later, the two are working together again--but this time, instead of helping you get around, they want to use the power of augmented reality to appreciate the hidden things around you.

That's the idea behind Mirage, an iOS app the duo and a small team just released. It's not the first AR app available in the App Store, and it certainly won't be the last, but it may well be the only one to marry augmented reality's hidden-world appeal with social media's shareable, re-mixable content. And in doing so, it's making AR not simply a technology of curiosity, but one of connection.

In case you've been at a three-month silent retreat, you've likely heard something about how certain tech titans are charging toward AR--and using your phone's camera to get there. Both Facebook and Apple have introduced developer platforms that allow people to integrate AR effects into apps. However, while early experiments have been encouraging, especially those using Apple's ARKit, they're essentially built around simulations that bridge some sort of experience gap: What does that bulgogi bowl look like in real life? Could my yard handle a SpaceX Falcon 9 landing? How many cats fit in my office? Whether they're useful or fantastic, they feel very much like sealed products. You fire it up, see the thing you need to see, and ... well, that's it.

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