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Reach Robotics closes $7.5M Series A for its augmented reality bots

July 24, 2017 | Telepresence Options

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Story and images by TechCrunch

After years of research and development, Reach Robotics has closed a $7.5 million Series A, co-led by Korea Investment Partners (KiP) and IGlobe, to bring its augmented reality bots to market in a big way. The Bristol-based startup is looking to expand into the U.S., and the team is exploring opportunities for growth into other European and Asian markets.

Reach Robotics' first product, MekaMon, launched last fall. Today's round comes after the company produced and sold an initial run of 500 of its four-legged, crab-like, bots. MekaMon fits into an emerging category of smartphone-enabled augmented reality toys like Anki.

Silas Adekunle, CEO of Reach Robotics, tells me the influx of capital will be used to make some strategic hires and increase brand recognition through marketing. This is the first time the startup has announced a funding round. Adekunle tells me his experience raising capital wasn't easy; as they say, hardware is hard.

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