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Amazon launches Echo Look, a $199 camera that watches you dress

April 27, 2017 | Telepresence Options

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Story and images by Fox Business

Amazon.com Inc., seeking a bigger slice of the clothing market, is casting itself as a style adviser.

The Seattle-based online retailer on Wednesday introduced the Echo Look, a new version of its artificial-intelligence powered speakers that includes a camera. The company said the $200 device, which is only available via an invitation for now, will enable consumers to take videos and photos of their outfits and compare them via algorithms.

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But Amazon's plans are likely much broader than offering fashion advice, experts say. Potential applications range from becoming a virtual home-fitting room to a communications and security system for companies -- all ways to more deeply integrate the company into consumers' lives.

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