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8i Raises $27 Million to Create Holo: Holograms for Your Phone
Holographic technology company 8i is announcing today that it has raised a $27 million series B round of fundraising for the development of new products including its new smartphone hologram program: Holo.
Holo's tagline encourages users to: mix your world with holograms. According to 8i, Holo is a:
"Consumer mobile app that gives people an easy way to create mixed reality content with holograms of their favorite celebrities, brands, and characters. Holo lets users add holograms to their real-world environments and take videos and photos they can share with friends across their social channels and messaging apps."
Part of the technology that enables Holo's dynamic AR imaging is Google's Project Tango. Tango is a unique system of cameras, depth sensors and software that is being built into more and more smartphones. Holo's beta is currently being tested by select users on the Tango-enabled Lenovo Phab 2 Pro. The purpose of the beta, according to 8i, is to see, "how users interact with the new technology and a limited selection of sample 3D holograms."
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