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Beyond Standards: Moving Past MPEG to Create a Video-Friendly Web

July 22, 2016 | Telepresence Options

Global_Internet_Traffic_Growth.jpg

Story and images by Tim Siglin / Streaming Media

As over-the-top video continues to grow in popularity--call it the "Netflix-ification" of the web--the streaming standards the industry relies on begin to feel the strain.

Codecs, caching, and transport are three of the major building blocks required for video compression and delivery.

Each has a unique role. Codecs are at the core of compression and decompression. They're used to shrink the size of a video-on-demand (VOD) file or lower the bandwidth required to deliver a live stream across the web while still maintaining visual quality. The last two building blocks--transport and caching, the act of storing permanent or semipermanent content closer to the end user-- have historically been considered outside the expertise of the streaming industry and more in line with routing and internet architectures.

But that is changing, thanks in no small part to the "Netflix-ification" of the web, as over-the-top (OTT) content continues to rise in popularity and puts stress on both the infrastructure and the delivery methods that the streaming industry has relied on for decades.

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