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Virtual reality sweeps shoppers into new retail dimension

July 1, 2015 | Telepresence Options

virtual-reality-shopping.jpg

Story and images by ISPR

A shopper in France gazes into a virtual reality headset and is transported to the bustle of a Manhattan street, then steps into a high-end boutique to browse crystal chandeliers, a chaise lounge draped with a sheepskin throw, and designer trousers.

Virtual reality, the panoramic technology with roots in gaming, is being adapted for retail consumers within the next year, aiming to pair the ease of e-commerce with the thrill of real-life shopping.

While no retailers have yet announced a virtual storefront, developers are experimenting with experiences that shoppers could enter with devices such as Google Inc's Cardboard or Facebook Inc's Oculus Rift.

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