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How cloud videoconferencing turned LifeSize around

June 30, 2015 | Telepresence Options

CraigMalloy.jpg

Story and images by Chris Talbot / FierceEnterpriseCommunications

The demand for videoconferencing is increasing at a rapid rate, mostly because of consumer tools like Skype and Apple FaceTime, but that doesn't mean every aspect of videoconferencing is growing. In the case of LifeSize, its leaders found they had to reinvent the company over the last couple of years, shifting from a hardware focus to a software one.

As videoconferencing moved onto consumer devices, what companies like LifeSize found was the traditional complex and expensive videoconferencing systems weren't of interest to as many enterprises anymore. With a shift affecting interest in its larger systems, LifeSize moved to a more consumer-friendly system around a cloud Software-as-a-Service.

"The notion of making a video call is being embedded into mainstream life and family behavior," LifeSize CEO Craig Malloy told FierceEnterpriseCommunications [click to tweet]. "That has driven a lot more demand for video communication in the office."

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