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LiveLike Combines the Cameras of Today with the VR of Tomorrow

April 30, 2015 | Telepresence Options

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Story and images by Ben Lang / Road to VR

While other companies are busy building 360 degree camera rigs and hoping for consumer adoption, VR startup LiveLike has a unique approach which uses existing broadcast camera tech in a surprisingly effective way to make you feel like you're in a luxury box with friends at your favorite sporting event.

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Right after gaming, VR video (360 degree recording) is the next biggest platform for VR content production. But the market is still early and has yet to prove what will be the best way to direct, record, edit, produce, and distribute VR video content.

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LiveLike, on the other hand, leverages existing 2D wide angle content sourced from camera tech that is already proven and is already widely installed, specifically for watching sporting events. And although that confines the company to a sports niche, it's one where it could thrive and play a key role in bridging the adoption gap between flat and VR video.vv

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