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Highfive In-Room Video Use Growing Like Gangbusters
Since launching six months ago, the in-room video system startup has seen rapid uptake, with video call volumes heading toward 1 million minutes weekly.
As I've written previously, video conferencing is at a crossroads in the enterprise. While room system vendors are starting to deliver better quality and improved user experiences at sub-$1,000 prices, they're battling against a host of desktop and mobile video apps for attention.
Enterprise IT managers often find themselves trying to decide between outfitting huddle rooms with video systems or letting users bring the video capability into the rooms with them via their video-enabled devices. As Andrew Davis, senior partner and analyst at Wainhouse Research, told me when I wrote that piece: "You don't need to have a lot of video conferencing rooms if everybody has an iPad, iPhone, or Windows machine and you've given them all video conferencing licenses. ... To the extent that we're all on mobile devices, by and large the conference room is becoming more virtual than it is physical."
After the piece published, I heard from Highfive, a startup pitching the idea of "video conferencing you can actually love." Shan Sinha, CEO and co-founder, wanted to make sure I understood that enterprises don't have to decide between the two trends. In a company blog reacting to my post, he wrote, "Most web conferencing providers have completely ignored or abandoned the conference room as a place for team collaboration, so it's natural to see these trends in conflict with each other. But it doesn't have to be that way."
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