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AT&T is putting a price on privacy. That is outrageous

March 22, 2015 | Telepresence Options

at&t

Story and images by The Guardian

Poor customers should not have to choose between being spied on and forking over money

Imagine if the postal service started offering discount shipping in exchange for permission to scan every letter you receive and then target you with junk mail based on the contents of your personal mail.

One of the largest telecommunications companies in America, AT&T, is doing just that for customers of its super-fast gigabit broadband service, which is rolling out in select cities. Though a few months ago, it dropped the use of an undeletable "supercookie" that tracked subscribers' web browsing activity, AT&T reportedly plans to track and monetize its broadband customers' internet activity - "webpages you visit, the time you spend on each, the links or ads you see and follow, and the search terms you enter" - to deliver targeted "ads online, via email or through direct mail".

The tracking and ad targeting associated with the gigabit service cannot be avoided using browser privacy settings: as AT&T explained, the program "works independently of your browser's privacy settings regarding cookies, do-not-track and private browsing." In other words, AT&T is performing deep packet inspection, a controversial practice through which internet service providers, by virtue of their privileged position, monitor all the internet traffic of their subscribers and collect data on the content of those communications.

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