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Brand Killer: Augmented reality goggles create real-world AdBlock

January 27, 2015 | Telepresence Options

Brand-Killer-VR-Adblock

by Anthony Cuthbertson / ISPR

A new use for augmented reality headsets has been developed by students in the US using software that blocks brand's logos in the real world.

Brand Killer was designed and built by undergraduates at the University of Pennsylvania and uses similar technology to other virtual reality and augmented reality headsets, such as the Oculus Rift and the Samsung Gear VR.

The system effectively works as an offline version of AdBlock Plus, a popular piece of software used to prevent advertisements from appearing on web browsers and in online videos.

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