Latest Telepresence and Visual Collaboration News:
HEVC patent prices are out. Look who's NOT at the codec party: Microsoft and Google
Will they want to fork out to Apple 'n' pals?
Analysis The MPEG Licensing Authority (MPEG LA) has released pricing for High Efficiency Video Coding (HEVC) that is almost certainly low enough to claim the market overnight.
HEVC is the successor to the tech used to encode video stored on Blu-ray Discs and streamed in high-definition digital TV transmissions the world over. The previous standard was called H.264 - aka MPEG 4, aka Advanced Video Coding (AVC) - and the current one is now H.265.
In the past, particularly when H.264 pricing was first mooted, there was enough complaint that some factions wanted to shift to alternative technologies and in the end the royalties were repriced.
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