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If you were to total your audio and video calls, what percentage would be video?
About a year ago I noticed that video had quietly crept up as high as 50%. That struck me as odd, since it was probably single digits the year prior. I decided to try pushing video adoption even further, and now find that I'm increasingly annoyed with audio-only communications. I realize now that it's time to stop hanging on to the old and embrace video.
Not long ago, video conferencing was an expensive privilege reserved for important people and important business. Video rooms were fragile, intimidating spaces, and employees knew not to squander limited resources on trivial communications. The technological landscape has changed since then, but many organizations seem unable to shake their inculcated frugality. Video is emerging everywhere, yet many continue to ignore it.
Today broadband is ubiquitous and cheap. Desktop computers, tablets, and smartphones are sold video-ready, and video apps are often free. The Millennials consider interactive video communications an entirely natural experience. Yet as I attempt to incorporate more and more video into my daily interactions, I am constantly reminded that my Generation X does not.
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