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Video Is Everywhere, But Is Anyone Using It?
Video conferencing is quickly becoming ubiquitous, from the meeting room to desktop, to mobile device. As a result, usage is growing as well.
One of the big questions that I get in my conversations with both sellers and buyers of video conferencing equipment is whether the increasing pervasiveness of desktop and mobile video conferencing capabilities will reduce demand for room-based systems. Additionally, they wonder if anyone is actually using the video conferencing capabilities provided by unified communications clients and Web conferencing applications.
With that in mind, as part of the Nemertes 2014-15 Enterprise Technology benchmark, in which we gathered data from more than 200 end-user organizations, we sought to better understand the changing dynamics of the video conferencing market and provide answers to each of these questions.
Despite the fear among some video conferencing marketers that room systems would become less relevant, the opposite appears to be true - growth of mobile and desktop video conferencing capabilities is increasing, not decreasing, demand for room systems. Just 7% of participants said they were reducing room systems in their organizations. Nearly 52% said they were increasing them, and the rest were largely remaining flat.
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