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Music startup Mixify launches Clubcast, a kind of telepresence for DJs and clubs

June 6, 2014 | Telepresence Options

mixify

Story and images by Janko Roettgers / Gigaom

SUMMARY: Mixify's Clubcast system allows DJs to play in clubs without physically being there. Think teleconference, but a lot more fun.

The last thing that may come to your mind when you hear teleconferencing is having a good time, but the New York-based live music streaming startup Mixify is proving that people can actually have a blast with technology that's typically used for boring work meetings. That's because Mixify has reinvented teleconferencing for night clubs.

The company's Clubcast technology allows DJs to play gigs for clubs remotely, beaming not only their music but also their video to a party possibly thousands of miles away. And Clubcast is not a one-way street: The DJ also gets a live video feed of the club, which offers him a chance to respond to and interact with the crows. "It's a really immersive experience," said Mixify founder David Morica during an interview last week.

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