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After Flip and Telepresence, Cisco Wants Its New Collaboration Effort to Work for Everyone
Cisco Systems Inc. (NASDAQ: CSCO) is taking yet another shot at making you buy its video conferencing system -- as a collaboration tool this time. Cisco's Telepresence effort never really died, but has effectively been rolled up. This just did not get as big as other video efforts elsewhere. Then there was the Flip handheld miniature video system that flopped. Now Cisco is introducing three new personal collaboration tools to get collaborative work done without technology hassles getting in the way.
Two of Cisco's tools sit on the physical desktop, and one resides in the cloud. Cisco is right that businesses must provide every worker with tools to collaborate at a moment's notice, and also that these tools should not just be for executives. It is that "for everyone else" market where Cisco has failed. Cisco was showcasing its new DX70 and DX80 desktop collaboration devices on Monday.
The company said:
Similar to how smart phones revolutionized our mobile lives, the Android-based DX70 and DX80 streamline and simplify our work lives by providing access to all the top tools and applications highly collaborative work requires. While this integrated desktop experience is fit for a CEO, it is priced to scale to every worker.
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