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TrueConf CEO: Customers gain the upper hand in video conferencing market

March 25, 2014 | Telepresence Options

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Story and images by Michael Gotalsky / TrueConf

In 2014, the market share of software solutions and the popularity of video conferencing technology will continue to grow rapidly. Integrators will face challenges in selling cloud video conferencing solutions, and users will require more access to video conferencing from mobile devices.

The "software revolution" of 2013 was the major catalyst for change within the video conferencing industry, with all major video conferencing manufacturers shifting their priorities and moving their focus from specialized hardware to systems software solutions. Many new players have also recently entered the market, bringing new approaches to the implementations of video conferencing systems. This has created serious competition, and with it the promise of many desirable and useful features for users.

There are several trends on the market right now, but which of them are winners? What deserves attention, and what is best ignored? We will try to understand some of them here.

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