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1Click ups the ante on enterprise video conferencing

March 7, 2014 | Telepresence Options

1click-diagram.jpg

Story and images by Rajiv Rao / New Tech for Old India

Summary: This enterprise cloud venture optimizes bandwidth which could be a key solution for fibre-starved countries such as India

India seems to be churning out a torrent of SaaS startups and the latest one to hit the news is a cloud-based video conferencing solution that, according to this article, promises to excite many thanks to its one convenient facility: No software to download or a pesky login into an account in order to start a video conference.

All one needs to do to activate a call is to send the person an invite by email. Clicking on it will directly launch the browser as well as the call. This sounds nifty, but is it enough to get excited about? Apparently, one of the greatest strengths of the service is that it sits on a video bridge, and while doing so optimizes bandwidth for calls. "With video conferencing, latency is the biggest problem I've seen. We've managed to solve that to an extent," 1click founder Hrishikesh was quoted as saying in the piece.

"Video is becoming the core of every interaction, whether it is for multi-location conferencing, delivery of educational seminars and lectures, premium customer hotline and recruitment. 1Click.io�has developed strong intellectual property, and is well set up to succeed in the space," said Google Singapore executive Rahul Garg who ended up investing in 1click according to the Economic Times.

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